About Me
Driving Digital Media Success for 14 years
Jake Henneman
Summary
Experienced and goal-oriented marketing and communications manager with 14 years of experience in website creation, design, and product management. Throughout my years of digital experience with one of the largest media companies in the US, I have learned, taught and pioneered new digital revenue streams.
I am highly skilled and motivated, and if there is something I don't know now, odds are I will figure it out and be proficient in the future.
I am highly skilled and motivated, and if there is something I don't know now, odds are I will figure it out and be proficient in the future.
Marketing Communications Manager
Lee Enterprises | March 2024 - Current
- Created marketing materials and advertising campaigns for new and emerging digital products.
- Built and designed presentations for new products, training and product updates.
- Created documentation and training materials for new products.
- Graphic designed marketing materials using Adobe Suite (PhotoShop, Illustrator, InDesign).
- Worked with developers in project management and Agile tools to accomplish dev goals and hit key deadlines, as well as product enhancements.
- Developed relationships with Lee markets, vendors, and leadership teams to ensure goals were met.
- Designed and produced print publishing materials.
- Designed social media posts and graphics.
- Wrote content for marketing and product information purposes.
Ecommerce Web Manager
Lee Enterprises | May 2021 – March 2024
- Built approx. 150 Ecommerce websites for Lee Enterprises newspapers.
- Developed customized fulfillment processes, reporting and shipping tools based on market needs.
- Designed all website graphics, lay-outs and visuals using current web standards.
- Designed website wireframes, proposals and mockups for Ecommerce and large company websites.
- Designed UI / UX wireframes for advertising and support platforms.
- Created $1m of new revenue with Ecommerce innovation.
Marketing Communications & Product Manager
Lee Enterprises | October 2018 - May 2021
- Created marketing materials and advertising campaigns for new and emerging digital products.
- Created and produced videos using online software.
- Built and designed presentations for new products, training and product updates.
- Product managed large-scale rollouts of products and features that would be placed on all 80+ of the Lee daily newspaper websites.
- Created documentation and training materials for new products.
- Graphic designed marketing materials using Adobe Suite (PhotoShop, Illustrator, InDesign).
- Gathered and designed case studies for Lee websites.
- Worked with developers in project management and Agile tools to accomplish dev goals and hit key deadlines, as well as product enhancements.
- Developed relationships with Lee markets, vendors, and leadership teams to ensure goals were met.
- Designed and produced print publishing materials.
- Designed social media posts and graphics.
Web & Social Media Manager
Lee Enterprises | December 2013 - October 2018
- Managed a team of digital media experts including: web designers, search engine specialists, graphic designers, social media experts and others.
- Oversaw the build of approx. 3000 websites from concept to completion. These websites ranged from landing pages, 3-5 page websites, to large websites with hundreds of pages (hospitals, international companies, government institutions).
- Quoted websites based on custom needs for cost and scope.
- Interviewed and hired new employees, many of which are still with the company today.
- Project managed to ensure website priorities, deadlines and budget were met.
- Developed and documented standard operating procedures for website builds, maintenance, cancellations, etc.
- Provided consultation for reps on new sales and estimates for websites.
- Developed CRM for customer and employee workflows.
Web Design Specialist
Lee Enterprises | April 2011 - December 2013
- Designed dozens of websites using HTML & CSS.
- Developed branding and marketing strategies for customers.
- Build and managed Ecommerce web stores.
- Identified and helped troubleshoot issues including DNS, FTP, email hosting, third-party hosting providers.
- Worked with a variety of APIs (shipping, social media, email) to integrate into websites.
- Designed visual and graphic images to use on multiple platforms.
Accomplishments
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Accomplishments
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Awarded
2X
Lee Enterprises President's Award (Website management and product management).
Markets Worked
80+
Launched multiple products and projects across Lee Enterprises’ 80+ markets, including training, design, marketing and sales enablement.
Ecommerce Sales
$2M
Achieved over $2M in new Ecommerce sales in the last three years from websites and Digital Products.
Website Building
3500+
Built, designed and managed the creation of over 3500 websites.
Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
