Contezo

Contezo was a new product developed by Lee to run contests internally and as a reselling opportunity to our customers. There were several pieces of marketing that needed crafted--from the main website landing page, to a help and documentation site, to consulting on the platform design. I also helped create demo templates and creative for new contests.

Taking an existing branding and style guide, I wanted to create a big, bold brand for Contezo that aligned with the bright color scheme. The goal was to make Contezo fun, just like the contests our customers could run, while also showing a feature-rich platform that could drive engagement and revenue.

The Contezo website I designed is meant to be super clean and inviting. I used a very light template, with splashes of the purples, blues and greens from the branding guide. The help site was more muted and favored ease of use for our internal teams over bold design. Two very different projects with different goals and solutions.