The MailPress

The MailPress was an idea that leveraged content creators, bringing their voices and personalities into one platform for consumers. Given a logo, I was tasked with building a brand guidelines and style kit.

My main focus was creating a fun and engaging brand. The logo had playful pastels and a script-y font, so my goal was tapping into the joys of reading and learning from our bright and engaging writers.

I used fun, almost kitschy iconography, bright yellows to offset the dark logo mark, and incorporated mood-board style ideas into my branding kit.