Simply Activ8
Project
Skills
Growth Marketing with a Self-Serve kick
Challenge
Simply Activ8 was another new product that proposed self-serve digital marketing, from businesses with no presence to fully-fledged corporations. My task was to create a new brand with a cohesive identity, while making it enticing for new prospective customers.
Goal
I wanted to avoid building another cookie-cutter "digital marketing" presence. I knew I needed to come up with a concept that tied digital growth with our technological prowess.
Solution
I developed an idea to combine the tech platform side with a concept of organic growth, using a tree growing out of computer synapses as a brand mark. From there, the content could follow this concept, with headings like "Marketing from the ground up" and "Grow with Us". I built a few website inspiration mockups, and a branding kit with color schemes and conceptual ideas that were taken to build the website.
GAllery
