SmartSend

SmartSend was a brand new product that leveraged the burgeoning Text Message Marketing opportunity. Our challenge was not only to create a compelling new product, but help our internal sales teams sell the product, as well as help our customers build their customer lists so it would garner ROI.

My goal and task was to create a vibrant, exciting new product in a new digital media space. At that time, Text Message Marketing was a new stream of revenue for most of our client base, so education was also a high priority.

I created almost all branding and marketing materials for SmartSend. After consulting with a graphic designer to create a logo and basic color scheme, I built the website from mockups I designed in WordPress, crafted all training and sales enablement materials, as well as created all internal communications for sales and marketing. Finally, I helped our customers who purchased SmartSend with their individual list building graphics and ideas.