I’ve been behind the scenes of 3,000+ website builds and have crafted hundreds of them myself. I’ve also led creative teams cranking out 40+ sites every month, mastered SEO strategies for small-to-medium businesses, and navigated the ins and outs of DNS.

I’ve turned ideas into real digital products and launched them across B2B, B2C, and C2C markets. From crafting killer training plans to designing sales decks, one-pagers, and eye-catching social media and email campaigns. Working mostly in the SaaS and digital media realms, if it involves getting the word out, I’ve most likely done it.

I took Lee Enterprises' Ecommerce program from scratch to surpassing $2M in sales in just a few years. By harnessing the power of Shopify and other platforms, modernizing outdated tech, and collaborating across departments, I turned our Ecommerce game into a powerhouse.

At Lee, I’ve launched exciting new products across 75+ newspapers and hundreds of people on sales and editorial teams. I’ve empowered sales pros with top-notch training, crafted compelling decks, and built intuitive help and documentation websites. With a strong focus on internal communications and sales enablement, I turn information into impact—helping teams sell smarter and communicate better.